Type foundries, it is completely unreasonable for you to sell basic font licences without PDF permissions. This is 2011, and design hasn’t been print-only for quite some time. Technology has advanced to the point that people are embedding type into PDFs and MS Word documents, and are using web fonts on their sites. I’m of the belief that a single licence should cover all of those uses, and all of these additional licences are a form of price-gouging. If I’m going to pay $150 for a font family, I should be able to embed it in a PDF at the very least, without paying even more for the ‘privilege’. I can understand not using an OTF font file in a @font-face declaration (since the file would be hosted on the website), but disallowing people from using the typeface in PDF files is patently ridiculous and is honestly not in step with the times.
You’re already paying $150 for a licence, and you’re asking designers to pay even more just to simply use it in a fucking PDF? So much for using it in an online CV, then, or many other practical applications. As lovely as some of these fonts are, the restrictive licensing terms are a massive turn-off.
This is one of many reasons why people refuse to buy fonts from distributors. Honestly, I cannot blame them for going to BitTorrent and file-sharing forums and swapping font files for free. I’m not defending the behaviour, but I do think there’s a rationale for it. Are there sketchy people who try and extract fonts from PDFs? Yeah, but they’re in the minority, and the extracted fonts they come out with tend to be inferior quality to the original licensed ones. It’s 2011, not 1991, and your business model should reflect that.